Last week I read an article in the Guardian about family tickets, and in particular a perceived unfairness faced by single parents (as the tickets are generally "two adults and two children", or sometimes "one adult and three" children - most single parents of course have one, and less commonly two, children and so are ineligible).
I am, obviously, not a single parent. However, LC regularly has preparations for her work that she needs to do at the weekend, and which is best done without the distractions of children in the house. The consequence of this is that I frequently take Funsize and Surpise! out to various places and so have noted exactly this same issue. (Naturally, as a lone father who is, gasp, taking care of his own children!, I am routinely hailed as an absolute hero when out on these trips. So it's not quite the same.)
For any businesses who are keen to do something about this, I have a suggestion to make. I should stress that I'm personally not particularly bothered either way, since not getting a discount isn't a big deal to me. But I can well see that for a single parent, it might be the difference between something being affordable or not.
My suggestion is simply this: pitch your "family ticket" as "one adult and one child", but also offer a discount on additional tickets bought along with that ticket - the price works out the same, but is then much more flexible. Of course, it's not quite as simple as a fixed 2+2 family ticket, but that's the price of flexibility.
Or just offer "10% off for multiple tickets bought together" - that's close to working out at the same thing anyway, and much easier...
#28: "Warriors of God", by Andrzej Sapkowski
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