The Pink Tax... and it's reverse

In case you haven't heard the term before, "the pink tax" refers to the relative pricing of some items when marketed to men versus women - most commonly shown in the form of the pink version of the item being sold at a higher price than the identical blue item. Which is, of course, crazy - both that so many manufacturers do that, and that they are actually able to get away with it (presumably because women do indeed buy the pink item).

Examples of the pink tax are many and varied, of course. Possibly the most egregious was the "woman's pen", which was simply a pen made in pink, but with the price doubled. Another common example are razor blades, which are slightly different for the sexes, but in many cases largely interchangeable. And then there are cases where the items being sold generally are different - but where the "male" version of the tool is coldly functional, the "female" version is less functional but of greater aesthetic appeal... and significantly more expensive.

As I said, the whole thing is crazy. But it does, at least, seem to be getting a little better. (Though, to quote a recent TV show, actually talking about racial issues, "it always gets better. But never enough, and never quickly enough.")

Anyway, the reason I mention this is that yesterday while at Tesco there was an item I needed to pick up, and they very definitely had a pink and a blue version. Surprisingly, though, and just for once, the pink version was the cheaper - largely because that one was reduced to clear while the other was full price.

The upshot being that I proceeded to buy the pink item. For two reasons: (1) I'm never actually going to use said item in public, and (2) I honestly don't care anyway. Pink and blue are both perfectly good colours, and we would really benefit from breaking our obsession that one is for boys and the other for girls.

But maybe that's just me.

#5: "White Oleander", by Janet Fitch (a book from The List - eighteen to go)

#6: "Tome of Beasts II", from Kobold Press