As I've mentioned before, back in the dim and distant archives of this blog, I count the greetings card industry as one of my nemeses. The major reason for this is that greetings cards are basically an example of something people do because you 'have' to do it, at unreasonable cost for almost no benefit, and with significant environmental downsides at that.
Basically, I object to the fact that a huge number of people are busy sending bits of card through the post every year to send one another entirely impersonal personal messages of well-wishes that they don't really mean, and that are only ever acknowledged in their absence.
But.
This year of all years is one where suddenly it all does make sense. It is extremely likely that we won't be able to gather for Christmas, which means that those seasons greetings won't be shared in person. Which sucks, but there it is. And that being the case, suddenly there is some value in using another means to send them. While Zoom and similar alternatives are available, they just aren't the same.
And so, this year... and only this year... I will be doing my bit to support the efforts of my nemeses to part people from their hard-earned cash. Because for once, they're actually offering a somewhat-meaningful service.
Just don't expect it to last!
#53: "The Sword Saint", by C.F. Iggulden
3 comments:
I'm entirely too disorganised to send more than about 5 cards most years (I usually make them) - but I would like to send some this year too! Glad you've given in! Your lovely wife left me a comment on my blog and I've replied to it but I'm not sure she will necessarily see it so please point her in the direction if you can! Thank you!
P.S. hope you are all well!
Thanks Kezzie. Good to hear from you. Hope you and CBC are also well!
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