Unfortunately, my experience with the store was similarly unimpressive. I had quite a long and complex list, but finding things proved shockingly difficult at times. I arrived just before seven, and fifty six minutes later I emerged, having purchased everything. (This was fortunate - statistically, men can shop for 67 minutes before going stir crazy.)
Anyway, the list was as follows:
- Tortilla chips, £0.88
- Pizza (3), £5
- Irn Bru (24 cans), £4.86
- Yoghurts (12), £5.92
- Almonds (2 x 150g), £3
- Pine Nuts, £2.79
- Toothpaste, £1.94
- Streaky Bacon (16), £1.77
- Mince (2 x 454g), £4.74
- Chopped Tomatoes (4 tins), £1.94
- Chick Peas (1 tin), £0.59
- Tomatoes (4), £0.50
- Rolls (6), £0.47
- Carrots (2), £0.21
- Yellow Peppers (2), £1.58
- Celery Sticks (10), £1
- Apples (6), £1.59
- Lettuce, £0.69
- Onions (2), £0.37
- Yoghurt, £0.78
- Coriander, £1.09
- Chilli Powder, £0.89
- Re Kidney Beans (1 tin), £0.33
- Reduced Salt Soy Sauce, £0.79
- Balsamic Vinegar, £0.91
- Grated Parmesan, £1.47
The total came to £47.78. Given that the target is £123.36 for the month, that really doesn't look promising. However, this was almost certainly the 'big shop' of the month, and as such may be giving a false impression (hence doing four week blocks).
My impression was very definately that Morrisons was less well-stocked than Tesco, that it was less well laid out, and that it was generally a less pleasant experience. Plus, the lack of 24-hour shopping is a distinct weakness.
I also noted that there were a lot of offers dotted around the store, perhaps moreso than at Tesco. I think that Morrisons do okay, provided you adopt a "strike force shopping" mentality, and stock up on things when they're cheap. Otherwise, I really can't see them beating Tesco.
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